January 11, 2018

Lead Generation Case Studies


The Ramp People operates an e-commerce business selling ramps and accessories.

Result: reduction in Google Ads spend from £25,000 per month to £8,000 per month with NO reduction in sales.

The average Cost Per Acquisition (CPA) was reduced from £77 to £35 a 55% reduction.

Read more:

Reducing Costs – Increasing Profitability using Google Adwords



Net worth increased from £537,000 to £1.3 million in just three years.
Steve Sargeant, LCM Systems Ltd. 

Read more:

Google Adwords Generates New Leads For UK Manufacturer


Challenge For Hitachi

The optical microscope market is about three to four times larger than the electron microscope market worldwide and Hitachi wanted the users of top of the range optical microscopes to be aware that a scanning electron microscope was now in their budget range.

The challenge was to introduce a new concept into the industry quickly and specifically and to reach this new target audience.

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Hitachi Reach Out to New Target Market


Challenge For Pump Distributor

The pump supply market is particularly price sensitive and there are many companies in the market fighting for business.

In the past, TriArk Pumps had successfully used telemarketing, direct mail and a salesperson ‘on the road’ to develop enquiries and aid in the sales process. However, these techniques had started to yield fewer enquiries and the salesperson left the company and was not replaced.

The challenge faced was to increase the number of enquiries received and help grow the business.

Read more:

Lead Generation For Industrial Pump Distributor